Men are certainly under-represented in Vienna’s fashion scene. However, one man sporting a ponytail we want to stroke everytime we see it, along with a keen fashion sense, is the male fashion blogger Raffael Payr – more commonly known under his digital pseudonym, Lionheaded.
Lionheaded has earned a reputation in the scene for his super clean style. So our photographer, Gioia Zloczower – in her attempt to mix weird with beauty, art and fashion – decided to take a bunch of Austria’s top fashion labels and Lionheaded for a fashion shoot in a petting farm to see what happens when taking this clean-cut stylish lion into the mess and dirt of a pigs pen and chicken coop. Fashion has never been the same since.
Feather coat by mother nature
Earrings by Landgut Wien Cobenzl
Bag by Horn
Jacket by Meshit
Makeup by Revlon … (we may be kidding)